The Macao Investment Trade and Promotion Institute (IPIM) mission is to promote international trade and attract foreign investment, boost the development of trade relations between Macau and other countries and territories, seeking mutual understanding and developing friendly cooperation. Macao is a free port zone with a simple and low taxation regime, and it is a hub where eastern and western cultures meet. The city boasts various business advantages such as its close ties and interaction with overseas Chinese entrepreneurs and Portuguese-speaking countries, favourable investment environment and well-equipped convention and exhibition industry.