• Home
  • Academy
  • Resources
  • Network
  • EN
    EN - EnglishPT - PortugueseES - EspañolDE - DeutschFR - FrançaisIT - ItalianoNL - NederlandsKO - 한국어

Academy
  • About
  • Articles
  • Guides
  • Courses
  • Profile
  • Topics

MyBusiness Academy enables you to learn and develop the skills that help you build your business and upgrade your professional career and life balance. Please use the buttons above to navigate.

...
Articles
Quick reading. Focused knowledge abouth a specific theme or task. Introductory level
...
Guides
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Courses
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Mentors
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Books
Recommended books. Indispensable books with high quality information.
...
Skills
Skill and competences you need to master for each role or project.
...
Ideas
Business ideas already validated to help you build your own business.
...
Habits
Keep yourself mentally and physical fit by following the best habits and practices.
...
Trends
Keep up with the best trends on the market.
...
Technologies
Don't loose touch with technologie, it is changing fast.
All our content is build to help you learn and develop your professional skills, helping you prepare to engage in new projects and new areas of business. MyBusiness will also help you to track down your learning progress and help you be aware of new opportunities for your life and professional career.
  • Back

Digital Marketing Tools: 15 free alternatives to boost your business in 2022

  5 min
Available in 

To become remembered and grow faster, your brand needs the right set of digital tools to carry out effectively a business plan. And a tight budget is no longer an excuse, because there is no shortage of free digital marketing tools to do the heavy lifting of building a relevant digital presence.


Digital Marketing Tools ListReady to start taking advantage of the power of Digital Marketing? Let's dive in. We structured the list by the following categories:

  • Search Engine Optimization (SEO)
  • Email Marketing
  • Social Media Tools

Search Engine Optimization Tools

SEO is a set of practices to improve the appearance of your web pages in organic search results. In a nutshell, it is all about making your website findable.

1. Keyword Tool

https://keywordtool.io/
It is a tool that allows you to find keywords that the audience is looking for right now.

2. Yoast SEO

https://yoast.com/wordpress/plugins/seo/
This WordPress plugin is essential if you are considering starting a blog. The tool analyzes and ranks your content according to the best SEO standards.

3. SEO Analyzer

https://seoanalyzer.me/
With this resource, you can analyze the technical SEO of your site.

4. Google Keyword Planner

https://ads.google.com/intl/pt-PT_pt/home/tools/keyword-planner/
Kill two birds with one stone with this tool: find relevant keywords to write your content and make targeted ads.

5. Ubersugest

https://neilpatel.com/ubersuggest/
This tool created by the digital guru Neil Patel gives you lots of ideas for keywords.

Email Marketing Tools

Email Marketing is an important field of digital strategy which consists in sending emails to a specific target that opts in to receive them. Newsletters are the most known example of this kind of strategy.

Email Marketing uses a sense of urgency and personalization to foster loyalty.

1. Mailchimp

https://mailchimp.com/
The free plan offers 10 000 sends with a daily limit of 2 000. But there is more than just sending awesome emails. The free package also goes with Marketing CRM, Creative Assistant, Website Builder, Mailchimp Domain, and forms and landing pages to get leads.

2. Send in Blue

https://www.sendinblue.com/
Send in Blue is way more than an Email Marketing tool. It encompasses SMS Marketing, chat, CRM, Marketing Automation, and other cool features. With the free plan, you can build a database of unlimited contacts, send up to 300 emails daily, and have a chat.

3. Zoho

https://www.zoho.com/
Are you looking for an end-to-end Email Marketing tool to run your entire business? Zoho is a safe and flexible option. The free plan offers 6 000 emails per month and 2 000 contacts, one administrator and 4 users, signup and popup forms, basic email templates, reports and analytics, and compliance check.

4. MailNinja

https://mailninja.co/
Not sure if your newsletters HTML is working fine? MailNinja goes to your rescue. With this tool, you can preview and test for free your HTML email. That way, the user experience of your email will improve.

5. Test Subject

https://zurb.com/playground/testsubject
Before hitting the enter key, remember to test your newsletter delivery, namely how the headline displays to different devices. It is a safe way to avoid disastrous results, like truncating lines. How can you do this? By using Test Subject, a simple tool for testing how your email subject line and sender name look on the most popular mobile devices and email clients. All you need to do is copy and paste your text, and you will get instant previews.

Social Media Tools

Being where your audience hangs out is your brand's top priority. These days all paths lead to Social media. In other words get into Instagram, LinkedIn, Facebook, and Twitter, at least!

Joining these networks with a diferentiated communication and original content are mandatory requirements to sucessfully building an engaged community. But managing all the content by hand can turn into a nightmare. Fortunately, there are some tools to get things done timely:

1. Buffer

https://buffer.com/
The free plan is perfect for individuals and businesses getting started with Social media. The "Starter" package offers standard publishing tools and a landing page builder.

2. Social Bakers

https://www.socialbakers.com/
It's a unified Marketing Platform alternative to Buffer. What do we mean by a unified platform? Social Baker is an AI-powered platform that enables you to automate many tasks, like social listening, audience analysis, community management, and publishing and scheduling. All in one place. There isn't a free plan, but you can request a trial.

3. Keyhole - website

This tool became popular because of its hashtag reporting. But it raised its level of service when it increased its core features, adding reports by brand, campaign, and influencers. As Social Bakers, you can request a free trial to unlock all benefits.

4. Social Searcher

website
Whant to find out hot topics to write content? Or unravel the latest trend? Social Searcher is very handy in both cases. This search engine is also great for quickly measuring and tracking what people say about your company, brand, product, or service in one easy-to-use dashboard. Powerful stuff.

5. Social Blade

https://socialblade.com/
If you are a stats enthusiast, this tool will make your day. Social Blade gives you access to its public database, which can provide global analytics for any content creator, live streamer, or brand. Whether you are looking up Instagram influencers, or YouTube hitmakers, Social Blade has data to feed your curiosity.

What are the next steps?

After this deep dive, it is time to let the new information sink in before starting to explore the toolbox. Once you have sorted out your digital marketing tools stack, you can test drive your favorite by doing campaigns or posting on Social Media and see what works best


Image
MyBusiness Academy
MyBusiness Academy helps people access the best curated content to thrive in the business world. Checkout our guides, articles, tools and market information. You can contribute wit...
  • All
  • Business
  • Marketing
  • Networking
  • Digital Presence
  • Data Analytics
  • Communication
  • Computer
3 min 
Business
img
Explaining Digital Transformation to Entrepreneurs
Digital Transformation
Digitalization
5 min 
Marketing
img
Digital Marketing Tools: 15 free alternatives to boost your business in 2022
Digital Marketing
4 min 
Business
img
Online Business: 3 digital must-haves to start
Online Business
Digital Business
6 min 
Business
img
How to build a successful digital business model?
Online Business
How-to
3 min 
Business
img
How to scale your business sucessfully
Scaling Business
9 min 
Networking
img
Best business networks you should consider joining
Networking
Business Networks
3 min 
Marketing
img
How to Build your Social Media Presence
Social Media
19 min 
Marketing
img
Content Creation: The Complete Guide
Content Creation
Content Marketing
3 min 
Networking
img
4 Immutable Rules of Business Networking
Networking
Business Networking
3 min 
Business
img
Strategy Execution Gap: 7 Simple Steps to Overcome it
Business Tips
5 min 
Marketing
img
Social Media Marketing: 3 Pillars to Build a Solid Social Presence
Social Media
3 min 
Business
img
Quick Guide on How to scale your business successfully
Scaling Business
19 min 
Marketing
img
The Ultimate Guide to Content Creation for 2022
Content Creation
Content Marketing
1 min 
Technologies
img
What is GPT-3
AI
Machine Learning
Bots
1 min 
Technologies
img
The End of the Password
Cyber Security
Password Security
1 min 
Technologies
img
Long-lasting Grid Batteries
Energy
Solar
Wind
4 min 
Technologies
img
What is Machine Learning
Machine Learning
AI
13 min 
Networking
img
The Complete Guide to Networking
Networking
5 min 
Business
img
Best Resources for Entrepreneurs in 2022
Entrepreneur
Resources
1 min 
Technologies
img
What is Web 3
Web 3
Blockchain
3 min 
Marketing
img
5 Marketing Trends in 2022
Digital Marketing
3 min 
Marketing
img
6 Marketing Challenges for your Company
Digital Marketing
6 min 
Networking
img
How to Pitch - A Guide for Entrepreneurs
Pitch
Elevator Pitch
6 min 
Networking
img
Seven Golden Tips for Good Networking
Networking
Business Networking
6 min 
Networking
img
Three things to keep in mind when networking
Networking
Business Networking
6 min 
Networking
img
Best 10 Apps for Business Networking
Apps
Networking
Business Networking
8 min 
Networking
img
How to Network Online - Guide
Online Networking
3 min 
Marketing
img
6 Tips to Build your Personal Brand
Personal Brand
Profile
1 min 
Technologies
img
What is Blockchain
Blockchain
Web3
2 min 
Technologies
img
What is Digital Marketing
Digital Marketing
19 min 
Marketing
img
Content Distribution Checklist
Content Marketing
19 min 
Marketing
img
Content Creation: The Complete Guide
Content Creation
Content Marketing
19 min 
Marketing
img
100 Content Types for Content Marketing
Content Marketing
6 min 
Networking
img
Write a Personal Presentation
Networking
Business Networking
6 min 
Business
img
Digital Academy Program
Online Business
How-to
19 min 
Business
img
The complete guide to build an online business
Online Business
Digital Business
5 min 
Marketing
img
How to create online content for your business
Online Content
Conten Marketing
3 min 
Business
img
Explaining Digital Transformation to Entrepreneurs
Digital Transformation
Digitalization
4 min 
Business
img
Online Business: 3 digital must-haves to start
Online Business
Digital Business
6 min 
Business
img
How to build a successful digital business model?
Online Business
How-to
3 min 
Business
img
How to scale your business sucessfully
Scaling Business
3 min 
Business
img
Strategy Execution Gap: 7 Simple Steps to Overcome it
Business Tips
3 min 
Business
img
Quick Guide on How to scale your business successfully
Scaling Business
5 min 
Business
img
Best Resources for Entrepreneurs in 2022
Entrepreneur
Resources
6 min 
Business
img
Digital Academy Program
Online Business
How-to
19 min 
Business
img
The complete guide to build an online business
Online Business
Digital Business
...
MAILING & NEWSLETTER
Marketing
img
Top Mailing and Newsletter Services
Email Marketing
Newsletters
...
S. E. O.
Marketing
img
Top Search Engine Optimization Tools
SEO
Content Optimization
...
SOCIAL MEDIA
Marketing
img
Top Social Media Tools
Social Media
linkedin
facebook
5 min 
Marketing
img
Digital Marketing Tools: 15 free alternatives to boost your business in 2022
Digital Marketing
3 min 
Marketing
img
How to Build your Social Media Presence
Social Media
19 min 
Marketing
img
Content Creation: The Complete Guide
Content Creation
Content Marketing
5 min 
Marketing
img
Social Media Marketing: 3 Pillars to Build a Solid Social Presence
Social Media
19 min 
Marketing
img
The Ultimate Guide to Content Creation for 2022
Content Creation
Content Marketing
3 min 
Marketing
img
5 Marketing Trends in 2022
Digital Marketing
3 min 
Marketing
img
6 Marketing Challenges for your Company
Digital Marketing
3 min 
Marketing
img
6 Tips to Build your Personal Brand
Personal Brand
Profile
19 min 
Marketing
img
Content Distribution Checklist
Content Marketing
19 min 
Marketing
img
Content Creation: The Complete Guide
Content Creation
Content Marketing
19 min 
Marketing
img
100 Content Types for Content Marketing
Content Marketing
5 min 
Marketing
img
How to create online content for your business
Online Content
Conten Marketing
9 min 
Networking
img
Best business networks you should consider joining
Networking
Business Networks
3 min 
Networking
img
4 Immutable Rules of Business Networking
Networking
Business Networking
13 min 
Networking
img
The Complete Guide to Networking
Networking
6 min 
Networking
img
How to Pitch - A Guide for Entrepreneurs
Pitch
Elevator Pitch
6 min 
Networking
img
Seven Golden Tips for Good Networking
Networking
Business Networking
6 min 
Networking
img
Three things to keep in mind when networking
Networking
Business Networking
6 min 
Networking
img
Best 10 Apps for Business Networking
Apps
Networking
Business Networking
8 min 
Networking
img
How to Network Online - Guide
Online Networking
6 min 
Networking
img
Write a Personal Presentation
Networking
Business Networking
  • Start
  • Lessons
  • Modules
  • Courses
  • Mentors
  • Schools

MyBusiness Academy

MyBusiness Academy enables you to learn and develop the skills that help you build your business and upgrade your professional career and life balance. Please use the buttons above to navigate.

...
Articles
Quick reading. Focused knowledge abouth a specific theme or task. Introductory level
...
Guides
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Courses
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Mentors
Longer reading. Detailed knowledge about a specific competence or group of tasks.
...
Books
Recommended books. Indispensable books with high quality information.
...
Skills
Skill and competences you need to master for each role or project.
...
Ideas
Business ideas already validated to help you build your own business.
...
Habits
Keep yourself mentally and physical fit by following the best habits and practices.
...
Trends
Keep up with the best trends on the market.
...
Technologies
Don't loose touch with technologie, it is changing fast.
All our content is build to help you learn and develop your professional skills, helping you prepare to engage in new projects and new areas of business. MyBusiness will also help you to track down your learning progress and help you be aware of new opportunities for your life and professional career.
Save to favourites
HR Magician
Rita Valinhas
Author
Writer
Strategic HR
Future of Work
Networking
Save to favourites
CMO & Business Development
Dimmersions
Tiago Senna
Mentor
Digital Media
Metaverse
Strategy
Business Model
Marketing
Save to favourites
Digital Business Consultant at Bizz Framework
Ana Machado
Mentor
Trainer
Digital Marketing
E-commerce
Save to favourites
Director Editorial Empreendedor.com
José Mendes
Editor
Writer
Media
Journalism
Entrepreneurship
Save to favourites
Founder Business Portugal
André Almeida
Mentor
Writer
Entrepreneurship
Business Models
Digital Marketing
Save to favourites
Trainning Manager, Eu Consigo
Patrícia Protásio
Trainer
Writer
Journalism
Marketing
Save to favourites
CEO Transmit You
João Vinagre
Designer
Mentor
Websites
Design
Branding
Video Production
Save to favourites
Director MyBusiness.com
Miguel Cordeiro
Writer
Mentor
Digital Platforms
Software Development
Lisbon
Digital Institute
Academy and Research Center for digital technologies. Provide access for people to develop and upgrade digital skills and competences.
Education
Non Profit
Digital Skills
Entrepreneurship
Courses
Brussels
JEUNE Young Entrepreneurs of the European Union
Connecting Young Entrepreneurs all over Europe. Founded in 1994 in Brussels, it represents over 1,660,000 young people.
Entrepreneurship
Non Profit
EU
Events
Erasmus
Europe
London
Marketeer.com
Marketeer is digital marketing group that provides content and marketing services to entrepreneurs and organizations.
Media
Digital Marketing
Magazine
Digital Transformation
Lisbon
Academia Empreendedor
Academia Empreendedor is the education & trainning branch of the digital portuguese business magazine Empreendedor.com
Media
Non Profit
Entrepreneurship
Marketing
Business
Events
Boston
Boston Digital School
Boston Digital School aims to provide a certified online education to students who do not have easy access to formal education.
Education
Private
Digital Skills
Entrepreneurship
Courses
  • All
  • Computer
  • Business
  • Networking
  • Online Presence
  • Marketing
  • Data
...
...
...
...
...
...
...
...
File Organization
...
Computer Security
...
Cloud Storage
...
Web Searching
...
Email Management
...
Task Management
...
Data Backup
...
Computer Tools
...
Market Research
...
Company Vision
...
Business Models
...
Buying Personas
...
Idea Validation
...
Leadership
...
Time Management
...
Recruiting
...
Finantial Management
...
MVP
...
Online Networking
...
Event Networking
...
Trade Show Networking
...
Student Networking
...
Job & Career Networking
...
Corporate Networking
...
Social Profiles
...
Website Building
...
Blog Management
...
Shop Building
...
Content Writing
...
SEO
...
Digital Marketing
...
Content Marketing
...
Content Writing
...
Online Monetization
...
Email Marketing
...
Web Analytics
...
Video Marketing
...
Podcast Marketing
...
Online Advertising
...
Data Research
...
Data Visualization
...
Databases
...
Artificial Intelligence
...
Data Tools
We are compiling more information. Our apologies.
  • © 2023 MyBusiness.com
  • Privacy Policy  
  • Terms of Use  
Powered by