Academy
How to Build your Social Media Presence
3 min
Social media is a mandatory step getting online audiences and being seen in your niche market. Depending on your public (age, interests, and geography) you can choose the right social media channels.
One strategy is to open 3 or 4 social accounts but to invest most of your marketing effort in only one or two at the most. For example, if your audience is younger you might want to concentrate your effort on Instagram and maybe Facebook.
If your audience is more business related and you know your viewers and buyers are mostly on LinkedIn, that will be your main media channel. Be prepared that building audiences in some channels can be a more painful and time consuming process. An example of this is Facebook versus Twitter, being the former easier to get more audience.
There is also the question of how each social network is implanted in your country or business zone. For example Twitter does not work well in some countries and there are others that have their own local social networks.
Opening a social network account is very easy and generally requires only a few minutes. Nevertheless, each social network requires different information and also different photo dimensions to work with, so it si likely that you will have to spend more time customizing it to your like.
Best way is to build a set of templates to work with, here are some examples:
Your logo brand
Normally must have squared dimensions and must work with a rounded frame.A cover page
Start with a 2.5 by 1 layout and be prepared to stretch it to 3.5 by 1.
A generic brand photo background
You can opt for a squared layout (1 by 1 ) but also have a 3 by 2 version. You can promote anything by writing different text on it.Specific photo background for each theme
If you want to promote webinars, initiatives, speakers or other types you can build a specific photo background for each one.Engaging phrase photo background
If you want to promote an engaging phrase of some famous person you can build photo backgrounds with different colors.One way to work with different image sizes is to build a template base which can be adaptable and cropped to different resolutions. You can have different templates such as one for a generic cover, another for a festive cover, another to introduce an initiative, a speaker, a product or even an engaging phrase you want to post.
When you have different templates you can build different versions with their own dimensions and use a slide show document to insert the text into them. For example using a slideshow in Google Drive enables you to post text messages with shadows or logos inside the images very easily. If you do the right homework you can pass the template to a marketer person and she can easily change it with the right content.
MyBusiness Academy
MyBusiness Academy helps people access the best curated content to thrive in the business world. Checkout our guides, articles, tools and market information. You can contribute wit...
8 min 
Networking
How to Find People & Opportunities
8 min
Networking
How to Follow Up on your Contacts and Opportunities
8 min
Networking
How to Create Online Content
8 min
Networking
Learn How to Speak in Public
8 min
Networking
How to Follow-up someone you Met
8 min
Networking
How to Manage you Contacts and Opportunities
8 min
Digital Presence
How to Create your Social Media Profiles
8 min
Digital Presence
How to Register a Domain Name
8 min
Digital Presence
How to Create a Website
8 min
Digital Presence
How to Optimize Your Website
8 min
Digital Presence
How to Create Social Media Pages
8 min
Digital Presence
How to Monitor Site Health
8 min
Digital Presence
How to Analyze Statistics of your Site
8 min
Digital Presence
Conversion Rate Optimization
8 min
Marketing
How to Build your Brand
8 min
Marketing
How to Create Social Media Pages
8 min
Marketing
How to Write a Company Presentation
8 min
Marketing
How to Setup a Content Strategy
8 min
Marketing
How to Write Online Content
8 min
Marketing
How to Create Videos and Other Media
8 min
Marketing
How to Create Sales Leads
8 min
Marketing
How to Convert & Monetize Leads
8 min
Marketing
How to Build an Online Community
8 min
Marketing
How to Create Social Media Templates
8 min
Marketing
How to Create Social Media Content
8 min
Marketing
How to Create Newsletter Templates
8 min
Marketing
How to Automate Newsletters
8 min
Strategy
Ideation and Conceptualization
8 min
Strategy
How to Create a Company Mission & Values
8 min
Strategy
Build your Product
8 min
Strategy
Validate your Product
8 min
Strategy
Build your Business Model
8 min
Strategy
Define Business Goals
8 min
Strategy
Define Processes & Teams
8 min
Strategy
How to Write a Company Presentation
8 min
Strategy
Create a Product/Services Presentation
8 min
Strategy
Write a Sales Proposal Template
8 min
Strategy
Prepare Business Resources and Tools
8 min
Strategy
Setup Teams and Departments
8 min
Strategy
Launch your Business
8 min
Networking
How to Find People & Opportunities
8 min
Networking
How to Follow Up on your Contacts and Opportunities
8 min
Networking
How to Create Online Content
8 min
Networking
Learn How to Speak in Public
8 min
Networking
How to Follow-up someone you Met
8 min
Networking
How to Manage you Contacts and Opportunities
8 min
Digital Presence
How to Create your Social Media Profiles
8 min
Digital Presence
How to Register a Domain Name
8 min
Digital Presence
How to Create a Website
8 min
Digital Presence
How to Optimize Your Website
8 min
Digital Presence
How to Create Social Media Pages
8 min
Digital Presence
How to Monitor Site Health
8 min
Digital Presence
How to Analyze Statistics of your Site
8 min
Digital Presence
Conversion Rate Optimization
8 min
Marketing
How to Build your Brand
8 min
Marketing
How to Create Social Media Pages
8 min
Marketing
How to Write a Company Presentation
8 min
Marketing
How to Setup a Content Strategy
8 min
Marketing
How to Write Online Content
8 min
Marketing
How to Create Videos and Other Media
8 min
Marketing
How to Create Sales Leads
8 min
Marketing
How to Convert & Monetize Leads
8 min
Marketing
How to Build an Online Community
8 min
Marketing
How to Create Social Media Templates
8 min
Marketing
How to Create Social Media Content
8 min
Marketing
How to Create Newsletter Templates
8 min
Marketing
How to Automate Newsletters
8 min
Strategy
Ideation and Conceptualization
8 min
Strategy
How to Create a Company Mission & Values
8 min
Strategy
Build your Product
8 min
Strategy
Validate your Product
8 min
Strategy
Build your Business Model
8 min
Strategy
Define Business Goals
8 min
Strategy
Define Processes & Teams
8 min
Strategy
How to Write a Company Presentation
8 min
Strategy
Create a Product/Services Presentation
8 min
Strategy
Write a Sales Proposal Template
8 min
Strategy
Prepare Business Resources and Tools
8 min
Strategy
Setup Teams and Departments
8 min
Strategy
Launch your Business
Sustainability
Iâm a climate scientist. Donât Look Up captures the madness I see every day | Peter Kalmus
undefined!
Technology
If you use Google, you're likely being tracked. Change these settings to stop it
undefined!
Technology
Solana Ventures, Forte, and Griffin Gaming will invest $150M in blockchain games
undefined!
Sustainability
Climate change has destabilized the Earth’s poles, putting the rest of the planet in peril
undefined!
Technology
As DAOs redefine crowdfunding, Kickstarter is shifting its platform to the blockchain
undefined!
Technology
Hackers are turning to this simple technique to install their malware on PCs | ZDNet
undefined!
Technology
Top 6 *Cheap* Metaverse Altcoins Set to Explode in 2022 (Play to Earn Crypto Games)
undefined!
Technology
The Google Interactive SEO Checklist For Business Owners/Marketers, Developers Or SEO
undefined!
Photo Manipulation
Astronaut Training
Best Practices
Angular Programming
Cryptography
Cascade Styling Sheets
Gnu Linux
Graphs
Html Programming
Https
Middleware
Mongo DB
MySql
Postgres
Push Notifications
Yypescript Language
Code Versioning
wheels
Marketing Campaigns
Plant a Tree
npm Programming
File Organization
Computer Security
Cloud Storage
Web Search
Email Management
Task Management
File Backup
Computer Tools
Company Presentation
Product Presentation
Selling Proposal
Partnership Proposal
Product Catalog
Service Catalog
Legal Writing
Writing Tools
