The 12th edition of Marketing Journeys – Fusion is back on April 17th, at the ISCTE Grand Auditorium, with the theme “Cultural Marketing”. The main goal of the event is to explore the influence of marketing in the culture sector, highlighting how brands use marketing strategies to promote their products and services and provide unique experiences to consumers.

Organized by NAMI – Iscte Marketing Student Center, this event is considered the largest university Marketing event in Portugal. NAMI's mission is to put students in touch with the latest trends and challenges in the world of marketing, offering a unique learning and networking opportunity.

During the event, participants will have the opportunity to explore the culture sector, often underestimated in the academic component. Strategies will be addressed on how companies can stand out and provide differentiating experiences to consumers, in a world where they are impacted by a variety of stimuli.

The Marketing Journeys – Fusion program includes renowned speakers, who will share the best practices and experiences of brands in the cultural sector. In addition, there will be networking moments and several surprises that promise to enrich the day of the participants.